The management group at Hotel Koldingfjord has in January 2011 adopted the following vision statement for Hotel Koldingfjord A/S and it is still our vision in 2013:

Employees:  

• We take responsibility and believe that the employee is the most important asset
• We create personal development and innovation
• We create confidence, interaction and flexibility and focus on entirety
• We create employee satisfaction, loyalty and pride

Guest:

• We offer relevant personal service
• We meet the guest in a calm and present manner
• We meet the guest at eye level, with understanding and respect
• We are experienced as an entirety

The surrounding world:

• We act responsible in regards to our surrounding world
• We are the lighthouse in our area
• We have stands and dare go ahead
• We create innovation through dedication

Value:

• We are the place, where people meet, exchange ideas, find peace and create results 
• We follow clear goals and create a healthy economy
• We develop products on-going
• We respect our cultural inheritance and create a foundation for the future

The board of Hotel Koldingfjord has adopted the following statement for an overall operation strategy for Hotel Koldingfjord A/S:

• Staff retention, however under consideration of turnover and other activity level. On-going staff education and development is ensured


• Retention of a high building maintenance, in collaboration with the building owner


• Retention and development of a high and consistent quality level for on-going assurance of the brand Hotel Koldingfjord


• Retention of a high price level, however under constant consideration of capacity and periods


• Retention and development of sales and marketing efforts. Especially focusing on the primary target group courses and conferences


• The net result has to be re-established positively. We need to show duty of care and reasonable business acumen in all aspects