Hotel Koldingfjord's vision

In January 2011, the management group at Hotel Koldingfjord adopted the following vision statement for Hotel Koldingfjord A/S, and it remains our vision today:

Employee:

• We take responsibility and we believe in the employee as the most important asset.
• We create personal development and renewal
• We create security, interaction and flexibility with an eye for the whole.
• We create employee satisfaction, loyalty and pride

Guest:

• We provide the relevant personal service
• We meet the guest with calm and presence
• We meet the guest at eye level with understanding and respect.
• We are experienced as a whole.

Outside world:

• We act responsibly in relation to our environment
• We are the lighthouse in our local area.
• We have attitudes and dare to lead the way
• We create innovation through engagement

Value:

• We are the place where people meet, exchange ideas, find peace and create results.
• We follow clear goals and create healthy finances
• We continuously develop products
• We respect cultural heritage and create a foundation for the future.

On September 16, 2013, the board of directors of Hotel Koldingfjord adopted the following formulation of the overall operating strategy for
Hotel Koldingfjord A/S:

GOAL:

• The net result must be restored to a positive level through a focus on sales at existing capacity and a constant focus on costs.

The path to the goal:

• Strengthening value creation for our guests
• Strengthening and developing the workforce
  taking into account turnover and activity level in general. Continued training and development of the staff is ensured.
• Maintaining high building maintenance in collaboration with the building owner.
• Strengthening and developing a high and consistent level of quality to continue to secure the Hotel Koldingfjord brand and the Louisehøj brand.
• Maintaining a high price level, while constantly taking into account capacity and periods.
• Strengthening and developing sales and marketing efforts.
• Special focus on the primary target group, the conference segment.
• Due care and sound business practice must be exercised in all respects.